Alliance Against

Improving care and support for people affected by depression.

The Alliance Against Depression (AAD) is a community-led initiative promoting the improved treatment and care of people affected by depression to improve their quality of life, and the wellbeing of the community.

The Alliance Against Depression framework was first developed and tested in Europe, and is now recognised as the world-leading practice. The model provides a mechanism for unlocking the power that exists in local communities to improve the care of people affected by depression and in doing so prevent suicide.

The initial implementation in trial region of Nuremberg resulted in a 24% reduction in suicide and attempted suicides over a two-year period.

The Imagined Futures Alliance Against Depression (IFAAD) was formed with the collective goal of implementing the European Alliance Against Depression (EAAD) framework in Western Australia across our three local government areas of Cockburn, Fremantle and Melville.

Establishing a local AAD brings community stakeholders together to work on targeted activities such as:

  • Public awareness campaigns to reduce the stigma associated with depression;
  • Support for high-risk groups, patients and their families;
  • Localised training for health professionals;
  • Education activities on depression and suicide for community members and leaders;
  • Strengthening strategies to enable help seeking behaviour and to ensure people know that depression can be treated.

The true success of the framework rests on integrating the delivery of activities across all four pillars.

Four Pillars of AAD

Become a supporter of Imagined Futures Alliance Against Depression in 3 easy steps:


Download the Community Toolkit and promote the Alliance Against Depression

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